Beijing Capital Land Changhe: A Fusion of Art and Architecture

Shaoqing Wang's Award-Winning Design Blends Cultural Communication and Marketing

Shaoqing Wang's inspiration for the Beijing Capital Land Changhe design was the belief that architectural space should be re-integrated to open the building boundary and introduce nature into space. The design makes full use of architectural advantages to exhibit the holiness and sacredness of the gallery. In the open space design, it reposes the frontier trend of thought of contemporary art.

What sets this design apart is its dual function as both a marketing center and a hub for cultural and artistic communication. It provides superior conditions for holding art exhibitions, cultural salons, bars, and other online red activities. This unique blend of functions is a testament to the innovative thinking of Shaoqing Wang.

In addition to outlining the context and attributes of the spatial marketing center, the design also presents perception from another perspective. It offers a different scale and way of viewing space, allowing visitors to feel the cultural memory under the interweaving of objects. This unique approach to space and perception further distinguishes the Beijing Capital Land Changhe design.

The Beijing Capital Land Changhe design was awarded Silver in A' Interior Space, Retail and Exhibition Design Award in 2020. The Silver A' Design Award is rewarded to top-of-the-line, creative, and professionally remarkable designs that illustrate outstanding expertise and innovation. These designs, admired for their strong technical characteristics and splendid artistic skill, showcase a remarkable level of excellence and introduce positive feelings, amazement, and wonder.

In conclusion, Shaoqing Wang's Beijing Capital Land Changhe design is a unique fusion of art and architecture, blending cultural communication and marketing in an innovative and award-winning design. This design not only redefines architectural space but also offers a new perspective on perception and cultural memory.